This is a new era with large numbers of open-minded people. With the improvement of economy and the changes of marking environment, Chinese customers has paid more and more attentions to good appearance. Cosmetic marketing has got a new booming after downturn of long-term. Lots of imported cosmetics has occupied half of Chinese marketing, which has brought lots of challenges to Chinese cosmetic seller.
Chinese cosmetic industry has developed dramatically in recent years. However, Chinese dealers have relied to much on foreign manufactures, which has brought lots of difficulties such as miscommunication and unbalanced distribution of benefits.
What we learned from ZET and HUAWEI is that brand is everything, and to create our national brand is the key to the success.